February 01, 2024
Magento is the powerhouse behind twice as many ecommerce websites than any other, and there’s a reason why it’s a top choice. Launched in 2008 and recently purchased by Adobe in a multi-billion-dollar deal, Magento is an open source platform that’s well known for its long list of perks.
In this blog post, we delve deeper into why you should choose Magento, and how this ecommerce system can satisfy your needs both now and long into the future.
Having an ecommerce platform that’s tailored to your business is of course vital. Magento makes the customisation of your ecommerce website extra easy thanks to its open source status, which means anyone has the ability to view and change the very building blocks that make up their sites.
The result is the highest level of flexibility and the chance to personalise every aspect of your online store to your exact needs.
If you have designs on a global empire, then a Magento-powered ecommerce system is certainly the way to go. Magento is extremely adaptable, meaning you can scale at speed or at a pace you’re more comfortable with.
Magento is built for business, with a small online store able to expand its product range effectively and cope with any traffic that comes its way. Magento ecommerce platforms are great for businesses big and small, providing a high standard of service for the long term to brands and their growing customer bases.
For online stores looking to enhance customer experience as well as sales, Magento is equally as adaptable. A vast range of functions are available at the click of a button, with your ecommerce system able to change the way it does things at the drop of a hat.
With Magento, it’s simple to manage, configure, bundle, import, export, customise, price and control your inventory. It’ll even give you the means to launch promotions, run marketing campaigns and improve your customer service offering.
With more and more people shopping via smartphone than ever before, it’s important that your ecommerce platform can be viewed and used across a multitude of devices. By choosing Magento, SEO tools can also be used site-wide to ensure improved visibility and increased organic traffic.
Magento ecommerce systems are extremely secure too, meaning once your customers are on-site and interacting with your products, they can trust you to handle their sensitive data.