Improved UX to increase conversions

• We will identify who you are competing with on-line and find the right search opportunities for your on-line business.
• To take a visitor from researcher to visitor to enquirer/buyer we need to produce a simple and effective sales funnel that informs, gives confidence, provides exactly what your visitor is looking for and gives them the tools to engage (convert).
• All details need to be looked at including layout, user experience, customer journey flows, colours, fonts, call to actions, icon, tone of voice, speed, etc.

Optimising & testing

Multi variate testing gives us the ability to factually determine whether improvements have added value to the conversion rate. Sometimes through our investigations it is obvious where improvements can be made or where barriers to engage exist.  Other times it requires a little more research into your visitors likes and dislikes.  As we have found out from our experience with our customers, it is not always what we think our customers would like that resonates with them.  We will design different page versions and then set up all the relevant tracking software to make informed decisions on the most effective journey for your visitors.

Report, analyse, learn & improve

Research, review, research, review.....we learn through investigation.  We will use Google Analytics and MOZ, to monitor, manage, learn and improve. 

Each month we will provide a detailed report defining what has been done, why it was done, how successful it has been against pre-determined targets and what we are going to do next month to address anything that has come out from the learning and or to ensure we continue to meet the pre-agreed targets.