What is CRO?

May 05, 2022

What is CRO and why is it so important?

In an age when your business’ online activity can make or break your entire company, it’s safe to say that optimisation matters. Search engine optimisation (SEO) is an umbrella term used to describe the processes and strategies that allow you to do just that. But digging deeper into the various elements that make great SEO possible reveals yet more solutions that help you connect with your target audience, increase optimisation, and maximise your business revenue.

Conversion rate optimisation (CRO) is one such element that can optimise your landing pages and wider website for maximum engagement. Here we explore what CRO is and why it is important for every business, regardless of its size or niche.

What is CRO?

Conversion rate optimisation or CRO is the analysis of your website visitors’ behaviour, useful insights that will enable you to make the changes you need to increase the likelihood of those visitors taking the desired actions on your website.

Whether you want your visitors to request further information from your company, buy your products or commission your services, CRO gives you the means to get more conversions from your site or individual landing pages. By converting a greater percentage of your website traffic, you can turn visitors into customers, strengthen your brand and win more business for your company.

Why is CRO important?

Your website’s conversion rate is essential. Whilst conversion rates vary from industry to industry, increasing your conversion rate through a solid, effective CRO strategy will help you reap a long list of rewards.

You’ll have the platform to get to know your customers to strengthen every area of your business. You’ll increase the revenue you generate from your website and have the power to leverage existing web traffic as well as connect with new visitors. A good CRO strategy also means lower customer acquisition costs, improved ranking, and increased customer lifetime value.

How can you get started?

Every great CRO strategy begins with research. By getting to know your business, customers, competition and wider industry sector, you can be better prepared to create the campaigns and make the changes needed to increase conversion rates.

As with SEO, your CRO strategy should be fluid and with this, be continuously tested to ensure it meets the changing needs of your target audience.

Negotiate the complicated world of CRO with ease by contacting our team today for help, advice and support.