What is an ecommerce website?

November 10, 2023

As we discovered in our recent blog post, there are many, many different types of websites out there, each of which offers its own list of pros and cons. Whether you operate predominantly online or balance running a website with managing a busy store, having a website that shares what your company is all about and showcases its range of products or services is important and, of course, fantastic for business.

With this in mind, an ecommerce website is likely to be your go-to. In this guide, we delve deeper into the definition of an ecommerce website, the benefits of having one as a start-up or established business, and how you can really make the most of yours.

The basics of an ecommerce website

Ecommerce platforms work to connect consumers with the products or services that they are looking to purchase online. In its most basic form, an ecommerce website lists the products or services a business sells. It ultimately provides a means to interact with would-be buyers, share vital product/service information, and manage transactions effectively and efficiently online.

The benefits of ecommerce platforms

Giving your business a voice online makes sense for so many reasons, and with an ecommerce website, you can do just that and manage sales simply.

There are several benefits that go hand-in-hand with designing, developing and maintaining an ecommerce website for your business. Ecommerce websites have relatively low setup and operational costs, leaving more money in your business. There are also no limitations in regards to accessibility, with customers from a wide range of locations and time zones able to browse your products or services and make a purchase at a time and from a place that suits them.

You can display as much detail to browsers as you like too, and deliver a digital customer service experience that’s cheap and easy to maintain. Streamlined analytics and easier advertising represent other plus-points that are part of the package when running a business ecommerce website.

Our top tips for ecommerce sites

When designing and developing an ecommerce website that works for your business, thinking of it as your online CV or catalogue is a great place to start. You’ll want your ecommerce website to look its best, display and detail your products or services as desired, and represent your brand professionally.

The right ecommerce web design has the power to not only sell but build trust with customers as well as keep them coming back for more.

Need help creating or redesigning your business ecommerce website? Contact our team today to discuss your next steps.