January 05, 2026
With smartphone usage at its highest levels to date worldwide – at last count, some 91% of the global population owned a mobile phone – making sure your business is visible across every device has never been so important.
People are using their smartphones for all manner of activity, including searching for the businesses they purchase products or services from. Making your business visible to the masses however requires more than just a half decent website!
A web app, or web application, can be a valuable tool. In this blog post, we explain how and what benefits building a web app could bring to your business.
Unlike an app that you’d download from the Google Play or Apple App Store, a web app is a piece of software that runs in, and is accessible via, a web browser. It is essentially another extension of building a secure, web-based portal, with a web app far more interactive and intuitive than a regular website.
In essence, a web app behaves like an app you’d download to your phone or computer, but opens in your browser.
A web app is very much audience focused, with this user-friendliness going beyond the confines of a static website. A web app allows users to complete tasks, such as logging in, managing memberships, uploading files, making bookings, placing orders, tracking progress, booking courses and other real-time collaborations.
Web apps are very beneficial, especially for small to medium sized businesses that may not have the budget to develop a full scale app. Web apps are generally lower cost than more traditional software. They need just one system to be viewed and operational across various devices. While updates can take place centrally without user interaction to save time and money in the future.
A web app is great news for users also. It can be built to automate a long list of tasks (including booking, scheduling, invoicing and tracking) to streamline the customer experience and internal operations.
In addition to this, web apps can collate data on customer behaviour, sales trends and usage patterns. They’re extremely scalable too, meaning your web app can grow as your business does.
With our help of course! We specialise in the design, development and maintenance of web applications, and can assist you. Simply, contact us today to discuss your requirements.