What is a business website?

April 10, 2024

The online world offers endless opportunity for businesses of all shapes and sizes at all stages. Whether you’re an established company or a start-up, getting your brand on the World Wide Web can unlock several advantages, putting you in front of the people who really matter – your target audience.

When developing an online presence that would-be customers or clients can really connect with, a website is a vital piece of the puzzle. For brands looking for simplicity in their online strategy, commissioning the design and development of a business website is certainly the way to go. Here’s why…

What exactly is a business website?

As the name suggests, a business website is a website type that will get your brand and the products or services it provides out there. As an extension of your bricks and mortar business, it’s a platform that will communicate digitally with potential customers to raise awareness about your brand, share further information about its products or services, and communicate its values and mission.

A business website will also deliver vital information on how customers can contact you or visit your business in-person.

How does it differ from other website types?

While often mentioned in the same breath as an ecommerce website, a business website generally doesn’t have the same functionality as this other popular digital platform. A business website is all about keeping things simple without the need to branch into the realm of ecommerce.

As your digital business card, a business website will communicate the basics of your brand as well as use various types of content to showcase its best bits. Content such as text, images, video and other interactive features will ensure a valuable marketing tool that’ll ultimately help your brand generate new business and satisfy existing customers.

Why should you have a business website?

A business website is your ticket to a long list of perks. With a professionally designed, optimised and brand-centric website, you’ll have all you need to boost your visibility online, attract an even wider audience, and tap into new sources of revenue. A business website will be appreciated by customers too, providing a better experience for all who want to interact with you.

A website can also be used effectively and affordably for marketing purposes for a fraction of the cost of traditional advertising, providing the short and long term results every business needs to succeed in today’s fast paced world.

Need help designing, developing, managing and marketing a website for your business? Contact us today to get started.