September 01, 2025
While having a website that works matters, how it looks is just as important. The design of your website is vital – it’ll shape that all-important first impression, positively influence user experience, boost your site’s SEO, and drive traffic to all the right places. But – and this is a BIG but – only when done correctly!
With trends shaping the world of web design like any other, ensuring that the design of your website works for you, your audience and the wider market for the long term isn’t easy. To help you on your way, we’re here to share our top web design tips, and they’re all straight from our experts…
These days, a good looking website is simple and functional, so before you ‘go to town’ on your web design, take a step back to appreciate what your audience really wants. They want to get from A to B as quickly and easily as possible so make sure the design of your website facilitates this.
Use your content (words and visuals) to point them in the right direction, keep your navigation simple and straightforward, opt for mobile-first design and make speed one of your top priorities to keep their user experience fluid, engaging and enjoyable.
In the search for the latest and greatest web design trends, letting your brand fall by the wayside is all too easily done.
Without strong, consistent branding throughout your website however, your platform won’t instil the trust to convert visitors into fully fledged customers. Choose a website design that makes your brand pop and tells browsers who you are.
Today’s consumers appreciate clarity, and this includes when using web design to define exactly what your website is all about. Don’t be afraid to get straight to the point with clear calls-to-action and easy to find contact information.
Optimising your website for better visibility isn’t just done in the backend of your website. You can use web design to improve your site’s SEO and bring even more customers to your digital door.
Weave keywords and phrases that your target audience will be searching for into your content, add these to your image alt text too, and do the same on social media and your Google Business profile for a cohesiveness that will only strengthen your SEO.