July 01, 2025
We’re back with the second instalment of our website planning guide. After sorting the basics – i.e. defining your website goals, identifying your target audience, and settling on fundamentals like your domain name and hosting – it’s time to dig even deeper. So let’s pick up where we left off…
Devising your website structure, or sitemap, is a must before you get started with the design and development of your platform. At this stage, you should know exactly what you want from your website. Whether that’s to encourage browsers to request further information about your brand, commission its services or buy its products, you’ll need a site that helps you achieve your objective.
When planning the pages that will make your website what it is, focus on making it as intuitive as possible. An intuitive site structure will pave the way for a smoother user experience and a seamless journey from landing to checkout.
See what your competitors are doing with their sitemaps before putting pen to paper to list the categories and subcategories your website will need.
This is a very big step indeed! While we may not be able to cover all the basics of website design in this short section, one simple fact remains… good web design means an easy to use website that’s more than just pleasing to the eye. It should be simple, functional, consistent and cohesive, not to mention designed specifically for your brand and its target audience.
Your content forms a vital part of your UX, so use it wisely. Make sure any content you add is unique, keyword optimised and audience focused to ensure the words on your web pages perform exactly as they should do.
The testing phases are particularly important when creating a website. During this stage, you can see what works and what doesn’t, and tweak features and pages for better performance prior to launch. Once you have a recipe for success, set a date for the big launch and make your website live!
Launching a new website really is just the beginning. It’ll need ongoing maintenance and optimisation to keep delivering the results your business deserves. Review your site regularly, add content (via new landing pages and blog posts), and enhance your online presence for the long haul.
Planning your next (or first) website is hard work, but remember you don’t have to fly solo. We can take the reins to craft a platform that will do your business proud and connect with your customers. Get started today by contacting our team for a no-obligation chat.