April 07, 2025
While the trends certainly have an influence on the world of web design and development, going for a timeless look that complements your brand and satisfies the needs of your target audience is what we’d recommend for platforms looking to go the distance. Whether you aspire to be a trendsetter or not, there are general housekeeping rules every website should follow to keep their platform fresh and relevant. Here are the ones you should know!
The images used throughout your website matter. They’re the key to keeping your content relevant and can even be used to boost engagement. When refining and refreshing your images, always use high quality, high resolution pictures. You should also make sure that images are relevant, branded where necessary, and fully optimised.
Content is another aspect of your website that should be refreshed regularly to keep your platform and brand in tune with your target audience.
Incorporating a blog roll into your site is a simple and effective way to keep content up to date. In addition to providing industry-specific advice and support that your audience will value, share news, trends, events and other announcements to keep content as fresh as it should be. Case studies and testimonials can also be added to your site to freshen things up and build trust.
Every industry sector moves with the times, which means the keywords and phrases that are relevant to your target audience now, may not be so relevant in the future. Review the keywords you rely on frequently, and use them wisely throughout your website. Integrate a mix of long- and short-tail keywords for optimum results.
Another SEO best practice is the use of internal linking. It’s essential for all, including the individuals navigating your website and the bots crawling its pages. It also helps to improve the distribution of page authority, boosting the SEO value of content throughout your site.
Interlinked content has been associated with increased engagement too, with browsers generally spending more time on sites that use internal linking.
The key to completing all the steps above and enjoying a website full of fresh, relevant content? A good content management system (CMS) of course! With a good CMS, you can manage and change images, update content, link throughout, and even alter design elements.
Let us help you enjoy the benefits of a CMS and a fresh website by contacting us today for assistance.