March 11, 2026
In recent years, artificial intelligence (AI) has changed how we do things, both in our personal and professional lives. For businesses in particular, AI has touched every aspect of daily operations, with improvements in efficiency, automation, customer experiences and decision-making all able to be supported by this technological advancement. Now it appears search engine optimisation (SEO) is receiving an AI makeover. But, is AI SEO really a thing?
Put simply, AI SEO is the use of artificial intelligence and machine learning to optimise your website and other content, and enhance your visibility on the web. Most businesses are no strangers to AI tools, and their use to create content that fulfils the often strict and ever-evolving criteria set by today’s search engines is giving them the edge over competitors that are less technologically driven.
A growing number of businesses are using AI SEO to get ahead, with a recent study showing that just over half of all marketers are using AI tools specifically for search engine optimisation.
AI SEO tools take the hard work out of gaining the information you need to get ahead in search. They automatically analyse behaviour patterns, keywords and content quality in real time to give businesses a more in-depth understanding of what users want and what search engines need to see.
AI SEO uses several systems to achieve just that in a matter of seconds, even if there are large amounts of data to process. These processes can also be automated, allowing strategy and content to be altered as soon as they need to. With AI SEO, you can finally keep up with continuously changing ranking factors and adjust your strategy to each algorithm.
There is so much to gain from AI SEO, but we recommend incorporating it as part of your traditional search SEO strategy. Certain AI systems are after all better at supporting some tasks than others. AI should essentially be a tool, not a replacement, helping you gain the necessary details to inform and guide, so you can focus wholeheartedly on strategy and execution.
AI SEO is great for identifying gaps and opportunities that are so easily missed in the fast paced digital world. This is why we’d always suggest starting with an audit of your current SEO efforts.
Ready to get started? Contact our team for advice and assistance with your Ai SEO.