November 03, 2025
Enquiries make the business world go round; without them, you’ll struggle to gain the traction you need both online and off, and fail to get the products or services you hold dear out there to the people who matter – your customers. Actually getting enquiries however is another story!
Rather than luck, there’s a science to gaining the enquiries your business deserves. In fact, there are several steps you can take to attract and capture the attention of your target audience, convert those visitors into fully fledged customers, and reap all the rewards of better business…
The way you communicate site-wide can certainly influence those conversion rates. Yet, so many businesses can’t find the right words to showcase exactly what they do best. For engaging and persuasive copy, focus on clarity and understanding. Visitors need to understand your products or services, as well as your wider company, before they can part with their hard earned cash.
When creating copy that converts, cut the clutter. You should leave no room for interpretation and avoid jargon at all costs to get your points across in a clear, concise and informative manner. Write in a way that adds values to the user experience and solves their problem.
Today’s busy consumer wants to get from landing to enquiry without any faff or fuss. With this in mind, your website’s navigation has to be on point to get them exactly where they need to be. Keep it simple, logical and relevant, with a site structure that your target audience can understand and follow in as fewer clicks as possible.
When increasing those enquiries, your text and design aren’t the only features that can be used to your advantage.
Video is a powerful tool that’s also very easy on the eye, especially if some of your potential customers prefer to watch than read about your brand. Create targeted videos that speak directly to would-be customers and develop a connection that inspires them to find out more.
A simple call to action can have a profound impact, so don’t forget to include one on every web page and at each stage of the customer journey. Experiment with what works best to find a formula that encourages enquiries and enhances engagement.