Giving your website a spring clean

March 06, 2023

The new season is almost upon us, which means a well-timed spring clean will be on the cards for many. That deep cleanse shouldn’t be restricted to your home however.

Your business website deserves a little freshen up too, and there are a number of ways that you can do just that and present a better working, more brand-orientated and audience-focussed platform to would-be customers. Read on to discover our top tips for giving your website a spring clean!

Fix broken links

Linking to external websites (i.e. trusted or high authority resources) as well as internal web pages is great for SEO, but the links you use need checking every now and again. You may find the URLs you are pointing your customers to for further information might not be up and running any more.

Broken links are bad news. They’re not only frustrating for your customer base, but have a negative impact on your ranking as well as portray an old, stale and outdated reputation. Find those broken links and fix them fast to improve your outlook.

Check for 404 errors

Another bugbear amongst modern day browsers is 404 errors. We’ve all been there, clicking through to a page only to be greeted by the rather annoying ‘Page Not Found’ error. Get those pages up and running or remove them to ensure a fluid and enjoyable user experience.

Complete a content audit

The content on your web pages, across your blog roll and throughout your social profiles should always represent your brand and the products or services that it offers. If it doesn’t, this will be highlighted using a content audit so you can bring those words bang up to date.

Make sure images are relevant too

It’s not just the words across your website that communicate what your brand is all about. Your imagery has an important part to play too. Make sure your images are up to date and relevant during your website spring clean.

Don’t forget the all-important proofread

Whether the results of your audit see you make huge or small changes to your content, completing a proofread of all new and existing text is vital. Spelling and grammatical errors are far from professional. Make sure the content on your web pages is on-point.

Review your Google Analytics

Google Analytics is a fantastic tool, so use it! By digging deeper into the statistics behind your website, you can find (and resolve) issues and identify opportunities for increasing traffic and improving bounce rates.

Perform a speed test

Speed matters! A slow website will only see you lose business so make sure it’s up to scratch. Improving the speed of your website is often simpler than you think.