May 01, 2025
Websites can fall out of Google’s favour faster than you think. By not keeping up with the latest and greatest web design and development trends, your online platform could be left poorly optimised, visibly outdated and painfully slow, and it’ll leave you way behind your competitors and ultimately out of business.
Spotting (and rectifying) outdated functionality and features however is simple with the following advice. Read on to discover the five signs that your website is behind the times and in need of a refresh…
In an age where browsers can access your website through a plethora of devices (from desktop computers and tablets to their smartphones and wearables), having a site that is mobile-friendly matters.
A mobile responsive site is your ticket to enhanced user experience, improved SEO and a wider reach – and all these perks increase your chances of converting those leads into real business opportunities and revenue. If your website isn’t mobile responsive, we’re certain you’re missing out on vital traffic.
Another sign that your website isn’t as modern as it should be is the quality of the user experience. Today’s browsers have high standards when it comes to UX or user experience, and if your website isn’t up to scratch, they’ll go elsewhere.
Poor UX and navigation often equal poor accessibility too, which means not everyone will have access to your website and its products or services.
Speed is a vital part of any website’s UX. It can directly (and negatively) impact conversion rates and optimisation, and is a real bugbear for users. Slow page load speeds cause frustration that results in higher bounce rates and is integral to not just winning business but keeping it.
The look and feel of your website can become really outdated really quickly. While your design and content have to reflect your brand, it should also embrace up-to-date trends that audiences resonate with. But beware, go too trendy with your design and content, and you may need to update your website sooner than anticipated.
Staying up-to-date with trends in the SEO world is the key to maintaining good visibility online. By satisfying Google’s latest algorithms, you can keep your website in full view of your target audience and continue to grow your business.
Need help bringing your website up to date?