The Newedge Journal

Ideas worth stealing.

Straight-talking tips on websites, SEO, AI search and digital marketing from our Northampton team.

33 articles in SEO · Show all

What does it mean to be customer centric? Digital Marketing 26 October 2018 What does it mean to be customer centric? At first glance, it sounds so obvious. Your website is too complicated: time to KISS! Digital Marketing 16 October 2018 Your website is too complicated: time to KISS! It’s unfortunately very easy to make a complicated website - particularly if you take the DIY approach or employ the wrong web design company. Lead generating web design - the essentials SEO 25 August 2018 Lead generating web design - the essentials Your website is there to tell the story of your business, but it’s main task is to deliver plenty of great leads. Your guide to digital audience research: 3 simple steps Digital Marketing 13 March 2018 Your guide to digital audience research: 3 simple steps As any good digital marketing consultant will tell you, the key to business success lies in defining and engaging with the right audience. 4 of the most common user experience mistakes made by web designers Digital Marketing 10 November 2017 4 of the most common user experience mistakes made by web designers Building a website isn’t easy. Your digital marketing consultant: defining the customer journey Digital Marketing 26 October 2017 Your digital marketing consultant: defining the customer journey Defining the customer journey is one of the hardest parts of running a business. 6 super-simple tips for creating landing pages that convert Digital Marketing 7 July 2017 6 super-simple tips for creating landing pages that convert Landing pages are remarkably simple things; they’re the end-point for email, social and PPC marketing campaigns. The ultimate top 10 tips for making your website Google (SEO) friendly Digital Marketing 23 June 2017 The ultimate top 10 tips for making your website Google (SEO) friendly “How do we get found on Google?” asks many a New Edge customer. 10 ways to quickly increase conversion rates with great web design Digital Marketing 31 March 2017 10 ways to quickly increase conversion rates with great web design There are many ways to generate sizeable traffic for your website, but getting people to visit is only half the battle.