The Newedge Journal

Ideas worth stealing.

Straight-talking tips on websites, SEO, AI search and digital marketing from our Northampton team.

28 articles in Digital Marketing · Show all

AI Search vs Google Search Digital Marketing 5 October 2026 AI Search vs Google Search While Google remains a major part of how we search the web, AI-powered search tools are becoming increasingly popular. Don’t forget Google Search Digital Marketing 1 September 2026 Don’t forget Google Search AI-powered search is changing the way people find information online. Can AI help to manage my website? Digital Marketing 3 August 2026 Can AI help to manage my website? Artificial intelligence (AI) has become a valuable tool for businesses of all sizes, helping to streamline everyday tasks and save time. Why is content marketing so important? Digital Marketing 4 August 2025 Why is content marketing so important? Here’s why you should focus on developing a content marketing strategy that counts, and how it could positively impact your company and its success. AI, what is it and how might it affect you and how is it already in your life? Digital Marketing 6 June 2023 AI, what is it and how might it affect you and how is it already in your life? AI, or artificial intelligence, has been something of a buzzword for the past decade or so. Getting to grips with GA4 Digital Marketing 3 April 2023 Getting to grips with GA4 It should come as no surprise that Google’s Universal Analytics (UA) is going away. Web design tips for selling online Digital Marketing 2 December 2022 Web design tips for selling online With Christmas just a few, short weeks away, the time is now to get the ecommerce functionality of your website primed and ready. The history of website design - part three Digital Marketing 7 September 2022 The history of website design - part three As in many fields, the world of web design has evolved rapidly during the last decade or so, with the period from 2011 onwards. The history of website design - part two Digital Marketing 8 August 2022 The history of website design - part two We’re back with the next instalment of the history of website design, and what a journey it’s been so far! The history of website design – part one Digital Marketing 7 July 2022 The history of website design – part one Website design has certainly come a long way. Gone are the simple designs and basic functionality of the websites of yesteryear. Google Analytics - GA4 Digital Marketing 8 June 2022 Google Analytics - GA4 Whilst it seems that Google updates its algorithms almost daily, the upcoming shift to Google Analytics 4 (GA4) is a bit of a biggie. What is CRO? Digital Marketing 5 May 2022 What is CRO? In an age when your business’ online activity can make or break your entire company, it’s safe to say that optimisation matters.