The Newedge Journal

Ideas worth stealing.

Straight-talking tips on websites, SEO, AI search and digital marketing from our Northampton team.

28 articles in Digital Marketing · Show all

Photo ideas for Spring Digital Marketing 8 April 2022 Photo ideas for Spring As the saying goes – a picture paints a thousand words, and this couldn’t be truer when it comes to your business website. Digital Marketing House Keeping Digital Marketing 17 April 2020 Digital Marketing House Keeping We find ourselves in a situation with the country in shut down, the majority of the public isolating at home and most businesses either moth balled or scaled back while we wait on the next instalment… 5 ways to ensure your new website doesn’t kill your rankings Digital Marketing 11 March 2020 5 ways to ensure your new website doesn’t kill your rankings Designing, building and launching a new website is exciting. Will mobile search completely take over in the 20s and what does that mean for Google? Digital Marketing 18 February 2020 Will mobile search completely take over in the 20s and what does that mean for Google? Back in 2015, Google officially announced that there were more searches being carried out on mobile than on desktop. The best action colours that encourage website engagement Digital Marketing 22 January 2020 The best action colours that encourage website engagement Colour plays a huge role in web design. How to hit the ground running with digital marketing in 2020 Digital Marketing 20 November 2019 How to hit the ground running with digital marketing in 2020 We’ll dispense with the usual “we can’t believe the year is nearly over” intro here and delve right into the meat of what you need to know. 5 trends that look set to dominate content marketing Digital Marketing 13 September 2019 5 trends that look set to dominate content marketing Content marketing enables any business (no matter the industry or products on offer) to position itself as a thought leader. What does it mean to be customer centric? Digital Marketing 26 October 2018 What does it mean to be customer centric? At first glance, it sounds so obvious. Your website is too complicated: time to KISS! Digital Marketing 16 October 2018 Your website is too complicated: time to KISS! It’s unfortunately very easy to make a complicated website - particularly if you take the DIY approach or employ the wrong web design company. Your guide to digital audience research: 3 simple steps Digital Marketing 13 March 2018 Your guide to digital audience research: 3 simple steps As any good digital marketing consultant will tell you, the key to business success lies in defining and engaging with the right audience. 5 things to do before successfully launching a new website Digital Marketing 6 December 2017 5 things to do before successfully launching a new website It doesn’t matter how experienced you are - if you forget to undertake a few key tasks before successfully launching a new website, the new site… well, it won’t be very successful at all. 4 of the most common user experience mistakes made by web designers Digital Marketing 10 November 2017 4 of the most common user experience mistakes made by web designers Building a website isn’t easy.