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  • SilverStripe CMS
  • Responsive Web Design
  • Digital Marketing

Fully responsive website and focused on enquiries

Ian Cooper first made his mark in the bike trade during 1986 and has bought and sold thousands of motorbikes ever since.

Newedge first met him in 2012, when the need for an engaging website for We Buy Used Bikes (WBUB) had become imperative for increasing sales and helping Ian create a sustainable online arm for his business.

Ian’s passion for all things two-wheel is infectious, and we’ve loved working with him over the last six years. Recently, we built a brand new website for WBUB, leaving them with a fresh, inviting online presence.

Maintaining great SEO work

Having worked on their previous website for over six years, an awful lot of effort had gone into maintaining a high position for WBUB on Google.

New site designs, when performed poorly, often undo that great SEO work, which is why we were careful to protect our efforts by using industry-standard redirects for pages.

This retained the rankings previously achieved and ensured there was no slipping down the Google league table for WBUB when the new site went live.

A custom job

We don’t deal in web design templates, which is why the entire WBUB bike website is based on a custom theme, built specifically for them.

You won’t find it anywhere else, but thanks to the clever work on behalf of our design team, we were able to mirror design cues from price comparison websites to ensure the WBUB site had a familiar feel to it.

GDPR compliant

The new GDPR data protection rules come into effect on May 25th 2018, which is why the new WBUB website has been build entirely with the regulation in mind.

All enquiry forms and method of data capture are in keeping with GDPR rules, thus greatly reducing the burden for Ian and his team.