Self-publishing has boomed in recent years, and New Generation Publishing (NGP) have been at the forefront of the revolution. Offering aspiring and experienced writers marketing services and a platform from which to put their hard work in front of huge audiences, NGP is a fantastic British success story.
We have been successfully working with New Generation Publishing now for over 5 years providing lead generation services through our digital marketing and search engine optimisation (SEO) work.
Although the traffic to the website that we previously designed and built in 2013 had continued to grow in 2017 we had noticed through analytics tracking that engagement was dropping off. We were still seeing leads maintained but these had also plateaued.
Having discussed this internally and with the NGP team, it became clear that a brand-new website was required. We worked closely with the team to design a brand new, fully mobile responsive website using the Silverstripe CMS.
We’d spent a great deal of time building NGP’s standing on Google and we (and of course they) didn’t want that hard work to go to waste with the introduction of a new website.
It was therefore imperative that we maintained existing rankings and traffic through URL maintenance and relevant re-directs. We secured all the existing traffic through 301 redirects and consistent naming conventions. All content was subsequently migrated and on go live we saw an instant benefit.
The result is a beautiful new website which has maintained its standing on Google, but that has also gained an instant improvement in engagement and an increase in leads.
Over the past five years we have been working with the team at New Generation Publishing to drive new leads to their website for their book publishing services. To do this they have given Newedge free range. And that’s the kind of autonomy we thrive on!
We have since taken responsibility for all on-site SEO, off-site SEO, PPC marketing, link outreach, on-line PR, user experience, social media marketing and conversion optimisation. We also host and support the website for them.
This is the definition of a full digital service and has already resulted in a healthy increase of fresh new leads.
We’re excited to continue supporting New Generation Publishing and help them grow through the leads generated from their wonderful new website.