Full content and design control cms, lead generating website and full digital marketing

New Generation Publishing project image

Lead generation website, fully mobile responsive, full content and design block control with custom book sales module

We have been sucessfully working with New Generation Publishing now for over 5 years providing lead generation services through our digital marketing and seo work. Although the traffic to the website that we have previously designed and built in 2013 had continued to grow in 2017 we had noticed through analytics tracking that engagement was dropping off. We were still seeing Leads maintained but these had also plateud.

We spoke with the team and New Generation Publishing suggesting it was time for a brand new website. We worked closely with the team to design a brand new, fully mobile responsive website. It was imperative that we secured existing rankings and traffic through URL maintenance and relevant re-directs. We have seen an instant improvement in engagement and an increase in leads.

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Lead Generation image

Lead Generation

Over the past five years we have been working with the Team at New Generation Publishing to drive new leads to their website for their book publishing services.  To do this they have given Newedge a free range. 

We have taken responsibility for all on-site seo, off-site seo, ppc marketing, link outreach, on-line pr, user experience, social media marketing and conversion optimisation.  We also host and support the website for them. 

As part of this on-going relationship we felt time was right for a brand new lead generating website. 

We secured all the existing traffic through 301 redirects and consistent naming conventions.  All content was migrated and on go live we saw and instant benefit. 

We will continue to support New Generation Publishing to ensure they continue to grow through the leads generated from their wonderful new website.

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