When a business is taken under new ownership, it’s not unusual for the brand to be placed under close scrutiny. For Mediation First, that meant a thorough review of their web presence.
Based in Northampton, Mediation first is an independent family mediation service which has spent years helping families resolve issues related to separation and divorce. With that in mind, their web presence needs to be inviting, compassionate and engaging.
The business’s new owners engaged with Newedge to ensure this was the case.
The old Mediation First website was created back in 2012 - and that was pretty evident when you first visited it. Light on content and with a relatively nondescript design, it may have performed a job at the time of launch, but it had sadly aged quite badly since.
Thankfully, we know how to turn a dull web presence into something far more engaging, therefore we set about building a brand-new website for Mediation First with a platform we know like the back of our hands.
The Silverstripe platform enables us to build website that look fantastic on any device and which can be edited easily by people who aren’t web developers.
The new Mediation First website is built from the ground up on Silverstripe. And, because we don’t immediately turn to templates, the design is completely unique and entirely owned by Mediation First - you won’t find anything like it elsewhere.
Fully responsive, the new website will automatically resize itself and adjust page elements to best fit the screen size in use. With over 50% of web browsing now undertaken in people’s palms, this is vital to ensuring Mediation First captures as big a part of their market as possible.
On 25th May 2018, new data protection rules came into place, forcing old websites to make significant changes to the way in which data capture was undertaken.
Mediation First benefited from having their website designed and built during the run-up to the GDPR’s launch, therefore compliance was embedded from day one. And that means the owners of the business have complete peace of mind that their website will help them remain compliant both now and in the future.
Mediation First’s new ownership have been delighted with the new website and the positive impact it has had on search traffic and the customer journey. Their goal was always to have a full refresh of their online presence to maintain the respect built by the brand over many years and raise awareness of it among new customers. We delivered just that!