Halo Energy are a local Northamptonshire business. They have been successfully trading since 2010 supplying and installing a range of warm conservatory roofs as well as an MCS approved solar panel installer. They have been with Newedge since 2012 when we designed and built their first website. During 2020 they wanted to update the website to help drive new leads for the warm conservatory roof side of the business. Halo asked us to design and build a brand new, fully content controllable lead generation website. They wanted to ensure that the best elements were incorporated from their old website while updating and improving to reach out to a new customer base.
The new website needed to be fully mobile responsive, fully optimised, seo friendly and easy to use and maintain. It needed to be designed to showcase their services as well as present their work achievements through the use of images and testimonials.
It was essential that the design was clean and crisp. Easy to follow and easy to navigate. The purpose of the website is to showcase Halo, they works and their abilities encouraging visitors to the website to get in touch with the Halo team.
The content management system needed to be easy to use and maintain. It needed to be designed with many different page and design block types to allow the team at Halo to maintain freshness and relevance at all times.
The primary purpose of the website was to help drive new leads to the team at Halo. This required a two pronged approach: