KISS - always
We relentlessly abide by the Keep It Simple, Stupid (KISS) rule at Newedge, and it was clear Gazinga needed this mindset if it was to be successful.
The premise behind the site is to “make friends with the same interests”, and that demanded a website which was easy-to-use, personable, addictive and highly engaging. It also had to work on screens of all sizes and provide content for two distinct user groups (guests browsing the site and full members).
The Gazinga team also needed full control over content, and Silverstripe excels in content controllable, scale-able design.