Formed in 1991, Electrical Testers prides itself on being able to send engineers to all corners of the UK to conduct fire safety checks, fixed wire testing and much more.
A company with that much heritage deserved a modern web presence. It needed to be as approachable and jargon-free as Electrical Testers’ service and make it abundantly clear that they can service every UK business, no matter where they happened to be located.
Creating a UK-wide appeal
Electrical Testers are based primarily in Northamptonshire, but a key role of the new website was to position the business as a UK-wide electrical testing service provider. Their old website didn’t make this particularly clear and appeared to hang onto its Northamptonshire routes.
Another goal for Electrical Testers was to generate more high value leads from larger businesses, and they needed a website that could combine an approachable persona with an image that spoke to clients large and small.
The answer was a Silverstripe website that featured modern web design, a fully responsive front end for compatibility across devices and a content management system that enabled super-fast changes to page content and the addition of regular blogs (a task also undertaken by New Edge).
Visit the New Edge-designed Electrical Testers website, and you’re hit immediately with an expansive, bold header which positions the company as business electrical testing specialists. Below, 5 service icons clearly highlight their specialist areas, leaving visitors in no doubt as to where to head for their requirements.
When we first met Electrical Testers, it was clear they knew exactly how they wanted to continue growing their business. They just needed a website that matched their modern ambitions and one which made it clear that as important as their Northamptonshire roots were, they were only a call away, no matter where clients were located in the UK.
The new website is joined by a consistent content marketing strategy that uses regular blogging and daily social media posting to build an online persona for the business that is approachable and which positions it as a thought leader within the industry.
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