Responsive Web Design, custom hotel booking module, meeting module, fully content managed website.
Roadchef Motorway Services operate 17 Days Inn branded Hotels in the UK. With service station hotels located throughout England, Wales and Scotland.
New Edge have been working with Roadchef to market their Hotels on line for almost 10 years.
We worked with the Roadchef team to design a brand new website that would make the experience to search and book via desk top, tablet and mobile as smooth and easy as possible.
Branding & Digital Assets, Responsive Web Design, Content Management System, Organic Search, Email Marketing, Hosting, Email & Exchange
Web Design & Digital Marketing Package
Roadchef Days Inn initially came to Newedge in 2010 to help them identify alternative hotels brands for their then existing Premier Inn Hotel portfolio. The agreement with Premier Inn was due to expire in September 2010. They needed a strong budget hotel brand, grow net profits from £1m - £2m, a website, hosting, email marketing and digital marketing.
Solution
We researched the market for them and identified Days Inn Hotels as most suited to their existing estate, needing the least investment and offering the best opportunity for growth. We knew this site had to be mobile responsive for people booking on the go, maybe even a couple of miles before the service area.
Integration with booking portal
We developed a brand new fully responsive website with the latest version of the Silverstripe content management system that integrates directly with the Wyndham Hotel booking portal. We made sure that the design of the site was in keeping with the strict brand guidelines from the Wyndham Hotel Group, while making the user experience as easy and effective as possible.
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