Going mobile for motorway service area hotels.
Roadchef Motorway Services operate 16 Days Inn branded Hotels in the UK. With service station hotels located throughout England, Wales and Scotland.
The Roadchef brand wanted to enhance the visibility of their franchise and update their existing dated website. We were tasked with getting more “backs in beds”.
Branding & Digital Assets, Responsive Design, Content Management System, Organic Search, Email Marketing, Hosting, Email & Exchange
Web Design & Digital Marketing Package
Roadchef Days Inn initially came to Newedge in 2010 to help them identify alternative hotels brands for their then existing Premier Inn Hotel portfolio. The agreement with Premier Inn was due to expire in September 2010. They needed a strong budget hotel brand, grow net profits from £1m - £2m, a website, hosting, email marketing and digital marketing.
Solution
We researched the market for them and identified Days Inn Hotels as most suited to their existing estate, needing the least investment and offering the best opportunity for growth. We knew this site had to be mobile responsive for people booking on the go, maybe even a couple of miles before the service area.
Integration with booking portal
We developed a full responsive website with a tailored content management system using Silverstripe that integrated directly with the Days Inn booking portal with a design in keeping with the strict brand guidelines from the Wyndham Hotel Group, making the website mobile and tablet friendly for todays market.
SEO helps smash sales targets
We have been working now with the team from Roadchef for the past 5 years and each year we have worked closely with them to deliver minimum 20% sales growth. The fully responsive site continues to rank top three in the UK for all targeted and relevant search terms. Our team at Newedge take full responsibility for all content, all news and all social activity.
Like what you see?
Then talk to the team about how we can take your project to the next level