Roadchef Motorway Services own and operate 17 Days Inn Hotels in the UK. All the Days Inn Hotels are located at Roadchef service stations located throughout England, Wales and Scotland.
Newedge have been working with Roadchef to market their Hotels on line for more than 10 years.
We worked with the Roadchef team to design a brand new website that would make the experience to search and book via desktop, laptop, tablet and mobile as smooth and easy as possible.
Roadchef Days Inn initially came to Newedge in 2010 to help them identify alternative hotels brands for their then existing Premier Inn Hotel portfolio. The agreement with Premier Inn was due to expire in September 2010. They needed a strong budget hotel brand, grow net profits from £1m - £2m, a website, hosting, email marketing and digital marketing.
We researched the market for them and identified Days Inn Hotels as most suited to their existing estate, needing the least investment and offering the best opportunity for growth. We knew this site had to be mobile responsive for people booking on the go, maybe even a couple of miles before the service area.
We developed a brand new fully responsive website with the latest version of the Silverstripe content management system that integrates directly with the Wyndham Hotel booking portal. We made sure that the design of the site was in keeping with the strict brand guidelines from the Wyndham Hotel Group, while making the user experience as easy and effective as possible.