Expansion of online visibility, fully mobile responsive website and content management system with block control
BookingPlus provide an innovative web based booking system for Schools throughout the UK.
Their existing website was a single page site that although incorporated strong branding it was not engaging with visitors and owing to the lack of depth it was not being well received by Google and the other search engines. Also the site did not have any kind of content management system making it impossible to manage in-house.
We got to know Bookingsplus and the team over a number of years helping them to get the most from their previous site. During this time, we got a real understanding of them and their business, their goals and their business aspirations. We also became aware that they were looking to develop the system into new market sectors and it became apparent to all that the time had come to invest in a new solution that would provide them with all the tools needed to take the business to the next level of growth.
Responsive Design, Web Design, Digital Marketing, Digital Consultancy, Support & Maintenance, Google PPC Management
Full Service Digital Marketing Agency Solution
Mobile responsive: Bookingsplus new responsive website ensures they’re ready for any visitor, no matter where they are or what type of device they have to hand
Easy to use intuitive content management system: Bookingplus needed to have the ability to add pages, content and depth throughout the site to aid new market opportunities and better engage with the current visitors to the site. We used the Silverstripe open source CMS to provide a completely flexible and SEO friendly solution while ensuring complete access to all design blocks through the use of a block builder module.
Effective Digital Marketing: This was more than just getting a new website live for Bookingsplus, they were also looking to us to ensure that it was Google ready and that they would see instant benefit from ranking and visibility. We ensured all the on-site elements were in place and wrote and added rich content to help Google and Bookingsplus customers better understand and engage.
Google PPC setup and management: We were also tasked re marketing the website using Google Adwords. Previously Bookingsplus had worked with Google Adwords but found that they were not being effective. We started from scratch and built a new and effective paid campaign for them setting up goals to ensure they could manage and maintain going forward.
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