Why your website needs mobile responsive design
1. Most of your customers will arrive on mobile
Over 50% of all internet usage is undertaken on mobile devices, and that number continues to rise.
Your customers (both potential and existing) will almost definitely arrive on your website on their smartphone. If they’re dealt a terrible experience, they’ll quickly move on.
2. Google prioritises mobile
Google’s index is now set up to prioritise websites that have a strong mobile presence.
Their algorithm is obviously a closely guarded secret, but we know that they’re very fond of websites that perform well on mobile devices. Therefore, if you invest in the mobile readiness of yours, you’ll probably achieve better search rankings.
3. It’s easier to manage
If you’ve ever had a website that features separate mobile and desktop designs, you’ll know the pain that comes with updating content on both.
With a mobile responsive design, you have one content management system (CMS), and, because we use the Silverstripe CMS, the easiest platform when it comes to updating and adding content.
4. It’ll encourage you to declutter
We don’t design cluttered websites at Newedge, but we’ve seen our fair share of them.
By focusing on mobile design, you’ll be encouraged to reduce the amount of needless content on each page and include only the most essential elements that benefit the user experience and increase leads.
5. It might be a differentiator
The importance of mobile design hasn’t stopped some business websites lagging behind. Your competitors might number among those websites that aren’t ready for smaller screens.
If you invest in a mobile ready website now, it might just put you ahead of the pack and encourage more potential customers to head your way than that of the competition.