A business website isn’t just a shiny digital brochure; it’s a member of both your marketing and sales teams and should be capable of providing you with a healthy stream of qualified leads.
If yours isn’t doing that, it might be because you’re not attracting the right audience, the user journey is too confusing, or it doesn’t work well enough on mobile devices.
Have you defined your target audience? It’s not as daft a question as it might sound; too many businesses have websites built that don’t consider the market they should be targeting. Before you can generate leads, you need to know who’s most likely to engage with your business, and we can help you develop a brilliant customer profile.
Websites should always follow the KISS (Keep It Simple, Stupid) principle. If they’re confusing or place style above substance, visitors will quickly vacate. You have mere seconds to keep people engaged online, and our team knows how to create a user journey that’s intuitive, enjoyable and which will result in plenty of leads in your sales inbox each morning.
Most of the people who visit your website will do so on a mobile device; we now live in a world where smartphones are often used as primary computing devices. If your website fails to display properly on a small screen, you won’t generate many leads - it’s that simple. Every website we build is created with a mobile-first mindset, and we’ll ensure yours works effortlessly on devices of all shapes and sizes.
The right people need to find your website on Google if it’s to have a chance of generating leads for your business. That requires a website that’s built with SEO in mind and that provides easy to use tools to ensure Google knows who you are, what you do and what you want to be know for.
We know what is required to achieve this as well as being able to provide you with your own on-going SEO strategy.
We can do all this for you and take these vital tasks off your hands.
Getting people onto your website is only the start. Once there, you need to tempt them to carry out a specific set of actions that qualify them as a lead. That means those who do contact will be nice and warm and ready to be converted.