We have been designing, building and marketing websites now for over two decades. During this time we have learnt what you need if you want to get the most from your website. It is for that reason that we are confident that our Digital Audit will help you to improve your on-line presence delivering new sales/leads to your business.
To understand your business we first need to get to know your market. We will carry out research into your market place and identify where you are currently positioned within that market. We will use this to understand how well you are competing on-line against your competitor set.
Next we need to understand where your website fits in relation to your competitor set. This will help us to understand how well your website is performing and provide us with an understanding as to the work needed to improve you website in relation to your competitor set. We will use authority matrix to compare your visibility on-line against your competition.
We have devised and developed our own traffic light approach to identify the strengths and weaknesses of a website. The onsite Audit will include:
The Google Algorithm looks at many factors when it comes to website authority and ranking. The off site audit will identify those areas where your website is doing well and those where it is not. This will include your brand authority, link out reach, brand visibility, on-line, off-site mentions and many more relevant factors to getting your site ranking.
We will use all the information that we have gathered from the previous steps to provide you with a summary of our findings and your own recommended 'next steps' in order to take your website on to the next level. This will include on-site, off-site, user experience, design and many more crucial elements to making sure your site is effective as possible. Your personal plan will be designed to deliver incremental SALES and PROFIT from your website.
We will provide you with your own personal, hand written Digital Health with a plan to deliver incremental Leads and Sales from your website.
We complete all our Digital Audits in house, by hand. We do not believe in using generic software to run reviews since your website is unique and personal to you and your business and should be treated as such.