Understanding your Market
One of the first steps to effective SEO is to get to know your business, your market and your competitors. To truely understand what can be achieved you need to know your market place and your customers. There is little point chasing after the wrong customers. You need to define who you are, what you do and what your potential customers are looking (searching) for. This involves researching the right keywords for you and your business. This may be dictated by product/service type, location, price etc. As part of any effective SEO Campaign keyword research should be one of the first tasks.