Understanding your Market
One of the first steps to effective SEO is to get to know your business, your market and your competitors. To truly understand what can be achieved you need to know your market place and your customers. There is little point chasing traffic that delivers you the wrong customers. You need to define who you are, what you do, your ideal customer and your on-line goals and aspirations. Once this has been determined you can begin to understand your potential customers and what they are looking (searching) for. This involves researching the right keywords for you and your business. This may be dictated by product/service type, location, price etc.