Search Engine Optimisation (SEO) Organic Search intro image

Search Engine Optimisation (SEO) Organic Search

SEO helps your business gain visibility in Google, Yahoo and Bing for competitive keywords that customers are using to search for your products and services.

93% of online experiences and almost 50% of online shoppers begin by using a search engine, of which 90% use Google. Good Search Engine Optimisation (SEO) is critical to your online visibility and the success of your website.  We have been delivering effective, results orientated organic SEO for over 10 years.  We have worked across most markets with customers small and large.  In our experience the rules for good quality, effective SEO are the same, no matter who you are, what you do or where you do it.

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Understanding your Market

One of the first steps to effective SEO is to get to know your business, your market and your competitors.  To truely understand what can be achieved you need to know your market place and your customers.  There is little point chasing after the wrong customers.  You need to define who you are, what you do and what your potential customers are looking (searching) for.  This involves researching the right keywords for you and your business.  This may be dictated by product/service type, location, price etc.  As part of any effective SEO Campaign keyword research should be one of the first tasks.  

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Increase Sales and Leads through your website

You will be looking at organic SEO as part of your sales growth strategy.  We have vast experience working across many markets, across many Counties and in many Countries delivering effective, sales generating SEO campaigns.  We understand what it takes to improve conversions and can help you to increase sales through your website. We have always believed on working on the basis of setting targets.  We will work with you to ensure that those targets are profitable and will devise a campaign to meet you goals while ensuring you are able to see real, incremental profit.  If we don't perform....then we don't get paid!

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Increase vistors and engagement

Good effective organic SEO should be impacting the amount of visitors to your website which in turn, if your site has been well designed and thought out will have a direct correlation with your bottom line. The more visibility in search engines, the more clicks to your website and the more leads generated. We have been designing and building SEO friendly websites and providing effective search marketing for over 15 years. As marketers we understand what it takes to build an engaging, interactive, seo effective website.  We know what it takes to drive more targeted visitors, increase your leads, deliver more sales and out perform your competitors.  You want to rank top on Google, of course, but you also want the traffic that comes to your site to engage.  That might be to buy your products or contact you to request your services, either way you want to ensure that you have the right traffic for your business and your site is engaging and relevant to your new and returning customers.

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Local SEO

Many on-line businesses will be looking to attract enquiries from a town, regional or county base.  This may be as a result of only providing your services in a specific location or may be because you are only looking to ship your products to certain parts of the country or indeed certain countries.  Ensuring your SEO is 'localised' will be crucial to the effectiveness of your organic SEO campaign. 

We have proven experience working nationally, internationally and locally.  Local SEO is where we will optimise your website for localised keywords based on your region, town or city, such as SEO Northampton.  We will also ensure that the tone and language on the site meets the expectations of your customers.  This may involve content creation, changes to the navigation, Headings, Title Tags or Meta Descriptions.  All of these will be key to an effective Local SEO campaign.

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On-site SEO

Sometimes the most obvious piece of work is the last thing that is focussed on.  What you say on your site, how you say it and who you are saying to will go a long way to determining how successful your site becomes.  On-site SEO covers all the essential elements to designing, building and running a successful site.  These include:

  • Speed and hosting
  • Design and user experience
  • Mobile friendly (responsive)
  • Clear concise easy to use navigation
  • Good contact points
  • Content Marketing (Unique, well written, relevant content)
  • Social feeds
  • Blogging
  • Strong, relevant Headings on each page
  • Title Tags
  • Meta Descriptions

We can help you to ensure your on-site SEO is working for you and your business.

Let us help to get you to the top

We are ready to get your website out ranking and out performing your competition at every level. Does that sound of interest to you?  If so, why not get started today by talking to the team.

Talk to the team

Talk to one of our SEO experts

Talk to one of our SEO experts

Why not get int touch today and see how we can help you to get your website to the top. No obligation, just good, honest, decent advice.

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