We take a common sense approach to making your customer journey hassle free, for maximum conversions. Utilising multi variant testing and simple but effective changes to the customer experience that together create substantial gains from your website.
We will help you to generate the leads to your website and then ensure that your new leads engage effectively to deliver incremental sales.
Time to get to know your business, customers, competition and marketplace. We often find that your on-line competition is different to your off-line competitors. We will identify who you are completing with on-line and find the right search opportunities for your on-line business.
To take a visitor from researcher to visitor to enquirer/buyer we need to produce a simple and effective sales funnel that informs, gives confidence, provides exactly what your visitor is looking for and gives them the tools to engage(convert). All details need to be looked at including layout, user experience, customer journey flows, colours, fonts, call to actions, icon, tone of voice, speed, etc.
Multi variate testing gives us the ability to factually determine whether improvements have added value to the conversion rate. Sometimes through our investigations it is obvious where improvements can be made or where barriers to engage exist. Other times it requires a little more research into your visitors likes and dislikes. As we have found out from our experience with our customers, it is not always what we think our customers would like that resonates with them. We will design different page versions and then set up all the relevant tracking software to make informed decisions on the most effective journey for your visitors.
Research, review, research, review.....we learn through investigation. We will use Google Analytics and Moz, to monitor, manage and learn. Each month we will provide a detailed report defining what has been done, why it was done, how successful it has been against pre-determined targets and what we are going to do next month to address anything that has come out from the learning and or to ensure we continue to meet the pre-agreed targets.