Designing for your users is not as difficult as it may at first seem.
One of the key messages is to remember that you are designing your website for you customers, not yourself. To design an effective website for your target audience requires a full understanding of their needs and expectations.
You may have many messages, many different visitor types, with different information needs at different times. Helping your visitors find what they are looking for requires strong call to actions, easy to use navigation and great use of icon/images.
Keep it as simple as possible. If you have lots of information and lots of pages for your customers then we recommend the use of a fully content controllable mega menu.
Fully Mobile Responsive. Design needs to be suitable for mobile and tablet devices. Best practice is not to include all elements from the desk top design as they will not all suit the mobile environment.
Custom page types for differing visitor needs. Full content control over filter elements to further improve interaction and engagement.
Ideally you should enable social snippets and interaction throughout the site as needed and ensure good footer menu structure to help visitors navigate through the site no matter where they find themselves.
To ensure that you are able to manage and maintain your user journey and ensure that your user experience is encouraging your users to make contact, purchase your products or generate a new lead for your business it is imperative that you choose the rignt content management system. You want a content management system that is intuative, easy to use, safe and secure and enables you manage all touch points on your website.
If you want help designing your next website or want some advice how to get the best out of your current website, please don't hesitate to get in touch at firstname.lastname@example.org or give us a call on 01536 516877. We'll be delighted to help in any way we can.