A recent redesign of the popular O’Neill Clothing store created a nearly 600% uplift in revenue due to mobile responsive elements being applied to a 6 week test (Source electricpulp.com). That’s astonishing and show how vital it is for your store to be utilising responsive web design techniques.
The web is now truly mobile, with a huge increase in the purchasing of tablets, smartphones and on-the-go devices we now need to focus on developing websites that work incredibly on any device. For that reason, Newedge, now develop all websites “mobile first” using responsive web design techniques and frameworks to achieve elegant experiences that work regardless of device.
We recently set about developing a car parking application for GotoCSP and Wembley Stadium in London, the web app had to be designed for mobile first so that people on the go could book parking quickly and easily. Here is how and why we “cut the crap” to give smartphone users what they want.