Following on from our post last week Search Traffic throughout December and the Christmas Break, we’ve suggested a few things that you can do to help enhance your sales for December or increase the number of enquiries that you’re receiving.
Social media marketing can result is direct sales, lead generation, social uplift (the number of followers, likes and interactions) and improved authority score (the authority you have as an author in your subject field). As people start to follow you, interact with you and trust your knowledge a stronger relationship will form, giving you the ability to influence them with the introduction of product and service offerings.
Steven Van Belleghem (one of Europes thought leads on social media) suggests Pinterest forces you to think visually about your business. A visually appealing website is half the battle won, coupled with interesting, targeted and unique content then you have a strong position to take authority, rank and conversions away from competitors.
Lead generation should be the hot topic in your business, afterall it’s what drives your bottom line. Whether you’re a startup, not-for-profit, service based or ecommerce store, lead generation is where a sale is born. There are so many ways to generate leads and in this article I am going to present the “Lead Generation Channel Mind Map” to help you discover all the potential channels, be it through online activities like blogging, pay per click marketing or offline with activities such as trade shows, telemarketing and networking.