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5 social media marketing trends to jump on during 2018

Posted on 7 January 2018 by mark

Mastering lead generation through social media

Social media marketing can result is direct sales, lead generation, social uplift (the number of followers, likes and interactions) and improved authority score (the authority you have as an author in your subject field). As people start to follow you, interact with you and trust your knowledge a stronger relationship will form, giving you the ability to influence them with the introduction of product and service offerings.