Knowing how people use Google to find your web page is an important pillar of understanding the role search engine optimisation has in your online marketing strategy. Armed with this knowledge you can effectively target and reach your audience.
Steven Van Belleghem (one of Europes thought leads on social media) suggests Pinterest forces you to think visually about your business. A visually appealing website is half the battle won, coupled with interesting, targeted and unique content then you have a strong position to take authority, rank and conversions away from competitors.
Did you know that an average person spends more than half their waking life at work! The fact is a major contributor to the biggest barrier people have in being physically active, time!
Last Saturday we were the proud match sponsors for the League Two encounter between our local team Northampton Town FC (The Cobblers) and the second tier team from Bristol, Bristol Rovers FC (The Gas heads)
Lead generation should be the hot topic in your business, afterall it’s what drives your bottom line. Whether you’re a startup, not-for-profit, service based or ecommerce store, lead generation is where a sale is born. There are so many ways to generate leads and in this article I am going to present the “Lead Generation Channel Mind Map” to help you discover all the potential channels, be it through online activities like blogging, pay per click marketing or offline with activities such as trade shows, telemarketing and networking.
So far in the series we have looked at building a solid foundation with personal and company profiles that utilise all of the key LinkedIn features, along with growing our personal connections. In this article I am going to focus on how to build a wider audience with your company profile (reach) and generate more impressions, clicks, interactions and followers - plus track all that with the use of LinkedIn Analytics and Page Insights.
In parts 1 and 2 we looked at creating the perfect LinkedIn profile, growing your audience, gaining visibility and joining LinkedIn Groups, all of this was based around your personal profile. We are going to shift focus and look at how company pages can further assist lead generation.