Are you behind the times and your competitors? Are you keeping up to date with Google's expectations? Is you website intuitive and easy for your customers to use? It could be time for a website refresh including a mobile responsive design that works seamlessly across smartphones, tablets and desktops.
It’s a technique used to adapt the layout and user interface of your website to improve usability (i.e. easy reading, navigation and optimum load time) on the visitors chosen device. If you have ever visited a website on your mobile and had to “pinch and zoom” to read the text then that is not mobile responsive. A well thought out and well design mobile responsive design will ensure that will not happen on your website.
Excellent user experience
Your visitors will enjoy your website regardless of the device. For those using touch devices, Responsive Web Design (RWD) takes into account gestures, such as swipe and tap to make your website intuitively easy to navigate and use.
As your visitors can now easily use your website regardless of device, they are more likely to convert as you have reduced the friction and improved their journey.
Easier to manage
Using RWD you have just one website to manage. In older techniques you would have a mobile site and a desktop site - which is double the work to manage.
Loved by Google
Google wants and promotes responsive web designs in its search index, meaning if you have a RWD website you’re more likely to rank higher in the search listings over those websites which do not. All of the most recent Google Algorithm updates have included elements to rank mobile friendly sites over those that are not.
How does responsive website design work?
We use a fluid grid technique which allows the website to adapt to the devices width. Think of your website as a grid, made up of rows and columns. When the device width shrinks we stack those rows and columns differently to produce a thinner and longer website so that it doesn't require pinching, zooming or panning to navigate around the website. We also use media queries to enhance things like font size to make smaller text legible on mobile devices.