What are the benefits of mobile responsive design?
Excellent user experience
Your visitors will enjoy your website regardless of the device. For those using touch devices, Responsive Web Design (RWD) takes into account gestures, such as swipe and tap to make your website intuitively easy to navigate and use.
As your visitors can now easily use your website regardless of device, they are more likely to convert as you have reduced the friction and improved their journey.
Easier to manage
Using RWD you have just one website to manage. In older techniques you would have a mobile site and a desktop site - which is double the work to manage.
Loved by Google
Google wants and promotes responsive web designs in its search index, meaning if you have a RWD website you’re more likely to rank higher in the search listings over those websites which do not. The most recent Google Algorithm updates have included elements to rank mobile friendly sites over those that are not.
Reduced costs and development time
As mentioned using RWD we only need to create one website, which means one set of designs, one set of code, one content management system and one lot of content to load. There is a bit of trade off in testing however, as we now have to test on so many different devices.
How does responsive website design work?
We use a fluid grid technique which allows the website to adapt to the devices width. Think of your website as a grid, made up of rows and columns. When the device width shrinks we stack those rows and columns differently to produce a thinner and longer website so that it doesn't require pinching, zooming or panning to navigate around the website. We also use media queries to enhance things like font size to make smaller text legible on mobile devices.