Generate more sales leads

We all want to grow our business and achieve success...

The question is, honestly, what are you actively doing right now to reach your goals?
There are some fundamentals we need to get right…

Is your website visible to target buyers?  content image

Is your website visible to target buyers?

Firstly do you know who you target buyers are? If not, we’ll need to create a few buyer personas so you can visualise who you’re trying to attract, capture and convert on your website. Next we’ll need to ensure those target buyers can see your website, in Google and social media channels like Facebook and Twitter or wherever else they hangout.

Are you talking about yourself too much?

Too often we see business websites that are all “me me me”, i.e. there talking about the features of their product or service and how great they are. So what! Nobody honestly cares. Hard fact, but true. What your visitors are looking for are solutions to their challenges. You need to build enough perceived trust through your website that they’ll fill in a data capture form and you can start marketing to them.

How many landing pages does your website have? content image

How many landing pages does your website have?

Business that have 40+ landing pages get 5x more sales leads. A landing page exists for a single specific purpose and is accompanied by a marketing campaign to attract people into an offer which they either say yes please, or no to. We need to make sure you have an attractive offer, that speaks to the right people at the right time. There’s a free course available at thelandingpagecourse.com.

What value are your giving your website visitors?

Go to your website right now, browse all the pages, then come back here and ask yourself the question again. What value am I giving people who visit my website? Did you learn anything to help solve a perceived challenge? Are you likely to trust that company? When and why will you be visiting the website again? Obviously the point here is to make your website into a valuable resource that people will want to come back to. As a rule of thumb it takes around 8 interactions to generate a lead with a buyer, which means you need communicate effectively with your visitor to ensure you collect data and have the opportunity to send relevant marketing material to further your conversation with them.

What’s your automated email marketing process? content image

What’s your automated email marketing process?

So we’ve worked hard to drive targeted buyers to the website, we’ve talked to them about their challenges, and you’ve even given them some huge valuable pieces of content. Great! No what? Without collecting their name and email address, they’re a stranger walking past on the street. To generate sales leads online you need an effective automated email marketing process as only 2% of visitors ever click the contact us button. We’ll collect data from landing pages and push them into an automated email marketing process that sends trigger based emails over a period of time until the prospect turns into a qualified lead.

Pathway to success content image

Pathway to success

  • Undergo a digital review and assessment to get to bottom of why you’re failing
  • Identify the barriers and friction that’s causing non-conversions
  • Develop a measurable action plan to reduce friction and remove barriers
  • Create and build your lead gen website
  • Attract, capture and convert new sales leads
  • Continually measure, analyse and reiterate

FREE One-to-One Digital Review