The question is, honestly, what are you actively doing right now to reach your goals?
There are some fundamentals we need to get right…
Firstly do you know who you target buyers are? If not, we’ll need to create a few buyer personas so you can visualise who you’re trying to attract, capture and convert on your website. Next we’ll need to ensure those target buyers can see your website, in Google and social media channels like Facebook and Twitter or wherever else they hangout.
Too often we see business websites that are all “me me me”, i.e. they are talking about the features of their product or service and how great they are. This may be exciting to the company but is it what your customers or potential customers are interested in? What your visitors are looking for are solutions to their challenges. You need to build enough perceived trust through your website that they will want to fill in a data capture form and you can start marketing and selling to them.
Business that have 40+ landing pages get 5x more sales leads. A landing page exists for a single specific purpose and is accompanied by a marketing campaign to attract people into an offer which they either say yes please, or no to. We need to make sure you have an attractive offer, that speaks to the right people at the right time.
Go to your website right now, browse all the pages, then come back here and ask yourself the question again. Is it clear what we do? Does the website engage with our visitors? Does it encourage my visitors to interact with me? Am I giving any value to my visitors? Did you learn anything to help solve a perceived challenge? Are you likely to trust that company? Would you visit the website again? Would you recommend the site to any of your friends or colleagues? How many times did you say 'yes'...honestly?