Digital Marketing Brief

Company Name

Website URL

Email Address

Please shortly describe your company.

What are your three main USPs (unique selling points)?

How is your company structured? I.e. do you have a marketing team?

What is typically your customers’ biggest problem/challenge/need/desire?

Please supply 3 - 5 of your main competitors’ URLs?

What in particular do you want to achieve from digital marketing?

What do you want a visitor to do as a result of visiting your site? (This is known as a ‘call-to-action’ objective)

Do you have any specific Keywords/Phrases you would like used?

Have you had any SEO / PPC / Digital Marketing from an agency before? If yes, why do you want to change agencies?

Who do you do it for / your target market / typical customer?

Why will people choose your site over others?

Where do you audience hang out online? Facebook, LinkedIn, Pinterest, Etc?

How do people find your website currently?

What social media profiles do you own?

Do you have any apps?

Do you have a blog? Do you blog regularly?

Have you written eBooks, guides, how-tos, videos, podcasts or similar?

Do you have a dedicated resource (such as an internal content writer) to assign to your project?

How much time per week will you dedicate personally to digital marketing?

What is your monthly budget for engaging a digital marketing agency, not including spend on Paid Media (PPC)?

Business Description