Search engine optimization {optimisation}

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Keyword research and analysis

The starting point of successful search engine optimisation plan is to research and analyse your websites target keywords, e.g. “website design Northampton”. We provide you with a selection of prospect keywords that not only are contextually correct but are also being used by your potential customers to find products and services just like yours.  

Current website position analysis

The current position of your website within the search engine results page should be analysed based on your selected keywords, this will form the base level to compare future results upon. We can produce a detailed report on your presence within top search engines across the globe, enabling you to make knowledge-based decisions for online marketing strategy.

Competitor analysis

By providing us with the website addresses of your largest competitors we can produce an insight into keywords they are using to attract buying customers, the strength of their website along with their current search engine ranking positions – instantly giving you an overview of the competitive marketing place.

Target and goal setting

Every plan needs a goal, a workable target to achieve within a set period of time. With our experience and knowledge we can assist you in making key decisions when goal planning for your business, whether it be to simply increase sales through attracting more website visitors or to tackle a foreign market place – we will advise on what is realistically achievable within your time and budgetary requirements.

On page optimisation

We can provide consultation and implementation of the on page optimisation of your website, including such elements as; title tags, heading tags, meta tags, internal linking architecture, website navigation, site maps and keyword density.

Search engine and directory submission

We can submit your website to the major global search engines (Google, Yahoo, MSN, etc) and directories (DMOZ.org, etc). We also report on your websites performance when being crawled by search engines to ensure your website is being fully indexed (I.e. every page is being seen by search engines), giving you the maximum exposure to potential customers. 

Link building and baiting

Our link building service will bring one-way, non reciprocal and topical links to your website –helping to enhance your ranking position. We also provide a link baiting service which promotes website owners to link to your website without even asking, this is mainly done through excellent content generation and viral marketing techniques. 

Tracking, recording, analysing and result measurement

We can provide a integration package with Google Analytics to track, record analyse and provide goal orientated result measurement (conversion ratio’s such as visitors : buyers). Detailed reports on your search engine rankings are also produced on a weekly or monthly basis.

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Partners and industry standards