Search engine optimisation done right without a black hat in sight...
Being number 1 in Google for your key phrases takes hard graft, fact. There is no magic wand to wave or special piece of software to run – Search Engine Optimisation (SEO) requires specialist knowledge of on and off page factors, to deliver a successful campaign. SEO is essentially a marketing tool, and a very powerful one at that! It should become an essential part of your marketing strategy and toolbox set to increase digital sales lead generation.
We are specialists in SEO services, with over 10 years’ experience in online marketing and SEO. We deliver pro-active campaigns that react to changes in search engines algorithms and market conditions, ensuring your website gets to the top and stays there.
Unlike many other local companies, our SEO services are not simply an add-on to our web design service, we have a dedicated team of SEO professionals ready to deploy on your project. We have developed a website specifically for our SEO customers, NeSEO (neseo.co.uk) which will provide you with even more information about our SEO services.
Optimisation strategy in 5 simple steps
Market knowledge analysis
Gathering information from a variety of sources, we take an overview of the market and analyse your potential share, allowing forecasting based on quantifiable data.
By using leading keyword analysis tools we will suggest target keywords for your campaign based on local/global search volume, relevance and potential for conversion from visitor to customer.
Now we have a list of keywords it’s vital to know your competition and how they are currently gaining high search engine positions. From a range of course we look at domain age, bank links, content indexing along with numerous other factors to analyse how much work is involved in getting top rankings.
Consumer search behaviour
Within your market sector there will be certain consumer search behaviour, this involves how potential consumers search for your product or service, the channels they use to find products and services and how they normally purchase. This analysis will give us an insight into how to turn buyers on to your products and services.
Keyword analysis and selection
Based on the market intelligence and research in stage one, we will work closely with you to finalise the keyword selection based on final requirements and budget.
Search penetration plan
Quantifying this data will allow us to propose market share based on the outcome of our search engine optimisation, showing return on investment and timescales to achieve this.
Goal and objective setting
Once we know our target keywords and search engine market share we set goals and milestones to effectively measure the success of our search engine optimisation campaign, this will be the key performance indicators that we report upon.
SEO integration plan
A detailed SEO plan is then drafted to dictate timings in line with your business aspirations, noting timings for product/service launches, events and special promotions.
Usability and design
We specifically design your website with search engines in mind, ensuring they can fully crawl your website and index all your pages, providing sitemap feeds to Google, Yahoo and Bing. We also ensure your website is designed so that customers can easily navigate to your conversion pages for a higher visitor to customer ratio.
SEO Semantic coding
Extensive knowledge of search engine optimisation ensures we get the coding just right. Semantic coding methods get your content in prime position for higher relevancy.
Ensuring duplicate content is dismissed, content flows easily between pages and everything is in a hierarchical order means search engines will easily be able to index your content.
Content analysis and restructure
If you already have a website in-place we will report on the restructuring required in order to achieve higher search engine rankings before carrying out any off page optimisation.
Content is what makes search engines tick, unique, interesting and well written content will ensure your website becomes an authority site and attracts multiple linking partners.
Goal funnel management
Once you have a visitor to your website you need to ensure they are funnelled through to a goal (i.e. ecommerce transaction or quotation request). Our knowledge of doing business on the web will guide you through how to convert visitors to buyers.
Site maps and feeds
We ensure Google, Yahoo and Bing (MSN) knows your website inside and out, by providing sitemap feeds we let the search engines know exactly what pages are available to crawl on your website.
The process of getting incoming links to your website accounts for a huge percentage of your rankings, each link can be considered as a vote for your website, some being worth more than others. We build high quality links from relevant websites to ensure a quality link flow.
Keeping your content up to date and providing an insight into the latest news, reviews, opinions and offers from your market sector now only keeps your customers up to speed but also allows search engines to find new content and aggregate that content into news results, image searches and more.
Building viral content such as games, videos and interesting articles will instantly attract links to your website without even asking for them, this is the goal mine of link building!
Social media involvement
Ensuring that customer stay up to date we link in your SEO campaign with top social media websites like Facebook and Twitter.
Article writing and PR
We write unique and interesting content for your website, blog and syndicated feeds to ensure a steady flow of updated content.
Video optimisation and distribution
Using some of the industries latest tools we can syndicate video feeds across the website and optimise their title tags, descriptions and author bio’s ensuring maximum visibility.
Keyword analysis and tuning
After an initial period we will visit the keywords suggested and refine them to ensure we are targeting the highest converting keywords for your business and return on investment.
Goal and conversion analysis
We have worked hard to get visitors to your website and we work even harder to turn them into customers, this analysis stage ensure they are using your website correctly and effectively to convert.
Traffic and traffic source analysis
Analysing your traffic sources can give you an insight into where visitors are finding your website, giving us the opportunity to maximise the visibility on high referring websites.