Search Engine Optimization (Optimisation) | SEO

Search Engine Optimization (optimisation) for small and medium sized businesses

Getting free or "organic" listings in search engines is the most efficient way of attracting targeted visitors to your website. The Search Engine Results Page (SERP) provides organic listings with a 85% click through rate (CTR) than with Pay Per Click (PPC) advertising .

Armed this information you can see why it is imperative to your business success to get great search engine rankings. Our SEO service provides just what you need!

1. Keyword and key phrase analysis

To target the correct customers it is important to ensure your website is optimised for the correct keywords and key phrases (i.e. a search term such as "motorsport parts"). By using quality analytical tools we can ensure your website is built on the keywords / key phrases that are being typed into search engines the most, thus giving you the most exposure to potential target customers.

2. Search engine ranking report

To move forward we need to know where you are currently. This report details your current position in a selected number of search engines for the keywords and key phrases that were analysed in phase 1, enabling monthly ranking reports to be compared to this starting point.

3. On-Page Optimisation

For your website to get the best results on search engines the content of your website needs to be optimised and updated on a regular basis. Our service involves changing the coding of your website along with its content to ensure it reflects the keywords from section 1. Changes will be made in the follow areas;

• Meta tags - hidden page coding detailing what the particular website page is about, including your keywords, descriptions and information for search engines
• Body text / copy - is the main content of your website. Checking the density of words is vital to the optimisation process
• Alt tags - are the text descriptions for images (when you hover over an image with you mouse they usually appear in a yellow box)
• Links - and linking structure within the website

4. Off-Page Optimisation

Link building service

Incoming links from other relevant sites to your website are critical to the building of a successfully optimised website. Incoming links are of high priority in engines such as google and other algorithmic based engines. We can help you find and build a network of link partners.

Search engine and directory submission service

Site submitting if done properly should only be done once! After your site has been submitted the search engine 'spiders' will regularly visit your site to check for updates, so its always best to keep the content up-to-date with such items as latest news and new products information. We will submit your site to the major engines and human edited directories such as dmoz.org for inclusion.

5. Continual tracking and monthly reporting

We give you a monthly report of how your website is being listed in search engines, we can track the amount of visitors your are receiving, how they got to your website, what keywords they used, from what search engine they found you and much more. This is all sent to you in a well formatted and easily readable format.

Get in touch today for your free search engine ranking report!